Privacy Policy | Elite Threads

Who we are

Elite Threads Embroidery is the controller responsible for the personal information described in this policy. You can contact us at [email protected], by telephone on 01462 236922, or by writing to Unit 4 Vision Business Park, Preston Place, Upper Caldecote, Biggleswade, Bedfordshire.

Information we collect

We collect information that you provide when you contact us, request a quote or discuss an order. If you consent to analytics cookies, we also receive limited information about how visitors use the website.

Your first name, optional last name and email address
The contents of your message and any information you choose to provide
Contact and order correspondence
Analytics information such as pages viewed, approximate location, device type, browser and referring page

How and why we use your information

We use personal information only where we have a lawful reason to do so.

To respond to enquiries and provide quotations
To take steps at your request before entering into a contract and to fulfil orders
To manage customer relationships, records and our legitimate business interests
To meet legal, accounting and regulatory obligations
With your consent, to understand website usage and improve the website through analytics

Cookies and analytics

The only non-essential cookies used on this website are analytics cookies. They help us understand how visitors use the site—for example, which pages are viewed and how visitors found us—so that we can improve it. Analytics cookies are not used unless you give consent through the cookie banner. You can reject them or change your preference using the cookie controls. Necessary technology may still be used to operate the website securely and remember your cookie choice. The cookie banner provides current details about the analytics cookies, their provider and duration.

Who we share information with

We do not sell your personal information. We may share it with trusted service providers that support our website, email, hosting, analytics and business administration. Those providers may use the information only to provide services to us. We may also disclose information where required by law, to protect legal rights, or in connection with a business sale or reorganisation.

International transfers

Some technology providers may process information outside the United Kingdom. Where this happens, we require an appropriate legal safeguard, such as an adequacy regulation or approved contractual protections, unless another lawful exception applies.

How long we keep information

We keep enquiry information only for as long as it is reasonably needed to respond and manage the relationship, normally no longer than 24 months after our last contact. Information connected with an order may be retained for up to six years where needed for tax, accounting, contractual or legal purposes. Analytics information is retained according to the settings described in the cookie controls. We may retain information for longer where a legal claim or obligation requires it.

How we protect information

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration and disclosure. No internet service can be guaranteed completely secure, but we review our safeguards and limit access to people and providers who need it.

Your data protection rights

Depending on the circumstances, you may have the right to:

Ask for a copy of your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete or restrict the use of your information
Object to processing based on legitimate interests
Receive certain information in a portable format
Withdraw consent at any time where processing relies on consent

Questions and complaints

To exercise your rights or ask a privacy question, contact [email protected]. We may need to confirm your identity before completing a request. You also have the right to complain to the Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint or telephone 0303 123 1113. We would appreciate the opportunity to address your concern first.

Changes to this policy

We may update this policy when our services, legal obligations or use of personal information changes. The latest version will be published on this page with its updated date.